Make a good Clam Chowder? The Coos Bay – North Bend Visitor & Convention Bureau wants to hear from you! In preparation for it’s fall/winter promotion, Chowder Bounty, the VCB is asking for area chefs; professionals and amateurs to submit their favorite clam chowder recipes to be featured on: www.ChowderBounty.com.
The new Chowder Bounty campaign is the VCB’s latest effort to increase overnight stays and will include the new website, chowder themed logo, print collateral, and both online and traditional advertising to promote overnight stays in the Coos Bay, North Bend, Charleston area.
According to Katherine Hoppe, director of the VCB, value based vacations and packages have become increasingly popular with travelers. “We’re already a very affordable vacation destination compared to other coastal cities, we want to capitalize on that by packaging one of our best offerings, our chowder.”
The campaign will offer visitors $50 in dining gift certificates when they stay for two nights or more in participating lodging properties. There will also be opportunities for people to vote for their favorite chowder through the Oregon’s Adventure Coast Facebook page (www.facebook.com/oregonsadventurecoast.com).
“We know that recipes tend to be a highly trafficked area on websites and we think it will add a fun component to the site. We’d love for our community to participate and share their favorite original recipes,” said Hoppe. Recipes can be submitted via email to info@OregonsAdventureCoast.com or by mail to 50 Central Ave, Coos Bay, OR 97420.
The website will launch August 23 to coincide with the annual statewide Oregon Bounty promotion which celebrates the state’s culinary abundance through unique travel experiences. Travel Oregon collaborates extensively with local communities, industry associations, government agencies and private business, and is proud to grow the Oregon Bounty promotion as a key campaign in the state’s $7.7 billion tourism industry, helping Oregon to be recognized as a not-to-be-missed culinary and travel destination. A play off of that, Chowder Bounty will run from October 1, 2010 to March 1, 2011.
Dean Runyan & Associates reports that visitors spent $163 million dollars in Coos County in 2009, with over $45 million spent on food & beverage. The VCB is hoping to increase those numbers with their Chowder Bounty campaign.
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